TUNNEL DISPLAY - MYRIAD
Following extensive research and development, MYRIAD is the world’s most advanced in-tunnel advertising system. The pioneering technology is fully protected by granted utility patents that are fundamental and broad.
MYRIAD displays large, bright, full motion video sequences that magically appear in each window of the train. The inspiring panoramic vision runs the full length of the train making the scene accessible to all passengers simultaneously.
Just moments away from major airports, retail environments, entertainment venues and leisure attractions, MYRIAD is the ideal platform to raise awareness and drive sales. MYRIAD offers flexible day part booking, proximity campaigns and supports live and interactive content with an online booking facility for complete control.
Delivering a young, affluent and influential captive audience, MYRIAD is the ideal medium for targeting city dwellers as they work, shop and play. With live reporting and audience metrics for each journey taken, MYRIAD is fully accountable so you can track the reach and impact of your campaigns.
MYRIAD displays large, bright, full motion video sequences that magically appear in each window of the train. The inspiring panoramic vision runs the full length of the train making the scene accessible to all passengers simultaneously.
THE MEDIA
City populations are growing exponentially around the world. Rail and metro usage is soaring as a result and latest research shows that city dwellers are spending more time out-of-home than ever before. MYRIAD provides an innovative and engaging communications channel at the heart of the city.Just moments away from major airports, retail environments, entertainment venues and leisure attractions, MYRIAD is the ideal platform to raise awareness and drive sales. MYRIAD offers flexible day part booking, proximity campaigns and supports live and interactive content with an online booking facility for complete control.
Delivering a young, affluent and influential captive audience, MYRIAD is the ideal medium for targeting city dwellers as they work, shop and play. With live reporting and audience metrics for each journey taken, MYRIAD is fully accountable so you can track the reach and impact of your campaigns.
Our complete media tech solution enables Metro and Railway Operators to quickly unlock premium advertising space and generate significant incremental revenue.
TECHNOLOGY
MYRIAD’s patented “Tunnel Display” technology consists of a series
of wall mounted LED pillars. As the train passes through the tunnel,
each pillar lights up and rapidly exposes a series of image frames
similar to the shutter speed of a cinema projector. When passed at
speed the images merge to create one continuous, eye catching,
full motion video sequence.
Spectrum Motion Media brings together hardware, installation,
network management, scheduling, and media sales – a complete
media solution. We work with Metro/Rail Operators and Media
Owners to help unlock and monetise dynamic motion based
media opportunities within Metro/Rail tunnel environments.
Backed by experienced accredited technical teams, MYRIAD
is the leading platform for safe, flexible, and engaging
in-tunnel advertising.
KEY FEATURES
Energy Efficient & Safe – Triggered by motion sensors MYRIAD is only
illuminated as the train passes making it low on power requirements.
Automated Playout – Speed sensors adjust the rate at which the content
is played to maintain image quality and alignment for each individual
train journey.
Connected – MYRIAD is a fully connected advertising network controlled
and updated via the internet and providing real time relevant content.
Fully Monitored – All components of MYRIAD are
monitored online in real time.
